Sunday, October 28, 2018

What is SaveDisneyChannel?

SaveDisneyChannel is a phenomenon on revamping the legendary flagship television network of Disney from a spoof of teenybopper social media culture to a heartwarming old school roots of the channel , in return for Disney Channel's long-term schedule hiatuses of its animated shows moved from Disney XD. Created as result of Disney Channel's current decade of sitcoms overabundance, declining ratings and terrible management structure, SaveDisneyChannel is tasked with posts, images and videos about imagining new series, building up sizeable fanbases, creating a sustainable franchise, worldbuilding a shared universe, getting rid of toxic fandoms and improving organization of Disney Channels worldwide.

Short history of Disney Channel's downfall

From 1983 to 1997 as a premium channel, Disney Channel has aimed towards family-oriented programming with a balanced of animation and live-action programs, as well as movies too. Things change in 1996. When Anne Sweeney became president of the Disney Channel, everything we used to love from the network is about to get rebranded. In April 1997, Disney Channel rebranded and transitioned into a basic cable network. Along with occasional broadcasts of original and acquired shows, the network introduced three program blocks. Playhouse Disney for preschoolers, Vault Disney featuring classic and vintage Disney programming, and Zoog Disney aimed for preteens and teens.

Even before the unthinkable happens, Disney Channel ratings increased between 2000 and 2002 thanks to the success of shows like Lizzie McGuire and Even Stevens, launching careers for their respective lead actors. Hilary Duff and Shia Labeouf. On the other hand, the network premiered their first two original animated series’, The Proud Family and Kim Possible. In September 2002, Disney Channel introduced a new on air logo that many 90s to early 2000s children remember. Zoog and Vault Disney were removed and replaced with more reruns of their original programming. Despite that, the network kept a fair balance between their live-action and animated content. This also marked the start of their current Wand ID bumpers. But what sparked the Disney Channel’s first success in years?

That’s So Raven: Raven Symoné (and her music career), the show’s high ratings, the first to break the channel’s 65 episode rule, and most of all, sitcoms from It’s a Laugh Productions. The Cheetah Girls: paving the way for other music-themed original programming The Suite Life of Zack and Cody: The first sitcom under the It’s a Laugh banner. Hannah Montana: The show that became the network’s first cash-cow franchise launching merchandise from the show and launching Miley Cyrus’ musical career. 2006 didn’t mean that Hannah Montana was successful, this fact doesn’t strive away from the downfall the network will face.

Anne Sweeney became president of the Disney-ABC TV group two years prior Hanna Montana’s premiere, stating that she’ll remake the network to "the major profit driver in the company”. Dropping all their acquired program in favor for more original programming, and airing less animation, this would go on for more than a decade. Cross promoting actors with singing careers, and even flashy on screen graphics that shy away from what the network used to be.

There are still successful animated series on the channel such as Phineas and Ferb, and Fish Hooks. But that’s not enough to compare to many other shows they put on air such as Wizards of Waverly Place, The Suite Life on Deck, Sonny With a Chance, Good Luck Charlie, Shake it Up, A.N.T. Farm, Jessie, and Austin & Ally. All of these shows have at least one actor/actress that has a music career. Throughout the next couple years within the 2010s, Disney Channel is now a shell of it’s former self.

In 2012 and 2013 respectively, Disney Channel aired Gravity Falls and Wander Over Yonder, which proved to be very successful animated cartoons. Yet again, aired less and ignored compared to their sitcom “hits”, along with Liv and Maddie and Dog with a Blog added to their lineups. In 2014, Disney Channel shifted their animated series to their premium sister network, Disney XD. People could still watch them under the “Disney XD on Disney Channel” night time block. But that didn’t save the network from low viewership. Along with a new logo and rebranding, the downfall only got worse.

2015 saw the end of Phineas and Ferb. The original movie Descendants premiered boosting high ratings. K.C. Undercover and the Jessie spin off, Bunk’d, premiered as well. 2016 brought a small return of animated program with Elena of Avalor, the first original series since Wander Over Yonder’s tenure on the channel. Also, Stuck in the Middle made it’s debut marking the first single camera comedy since “Jonas/Jonas L.A.” Well, only one new sitcom premiered and that’s Bizaardvark.

Now in March 2017, Disney Channel rebranded their on-air bumpers yet again. They had an animation block but still their live action content and original movies overshadow their animated show. Premiering that year was Andi Mack, a single camera drama from the creator of Lizzie McGuire, and Raven’s Home, another spinoff of That’s So Raven after Cory in the House in 2007. The DCOM sequel, Descendants 2 was heavily promoted and spread onto other Disney ABC networks when it premiered on TV. Sparking 21 million viewers on the network as well as ABC, Freeform, Disney XD, and Lifetime, all owned by Disney-ABC. Animated series such as Tangled: the Series, the acquired Canadian series, Hotel Transylvania: The Series,

Late into 2017, a new mobile streaming app called Disney NOW was introduced. The app has contributed to success of Disney’s on-air and programming content. DisneyNOW will probably lead to another factor, decreasing on-air TV ratings since consumers with cable providers are able to watch any show on the channel whenever and wherever.

Going into 2018, all their former programming was removed from the network and now only 6 shows now shine on the network. Reruns of Bunk’d and Stuck in the Middle, Raven’s Home, Bizaardvark, Andi Mack, and the new Coop and Cami Ask the World. All of these shows get heavily re-ran on the channel. Also in that year, they announced many of Disney XD’s animated series are moving to Disney Channel. Big Hero 6: The Series premiered in the Summer of 2018 but it only gets aired twice a day. Tangled the Series for Season 2 now goes under the name, Rapunzel’s Tangled Adventure, but it also gets less air time. That means, not even a single rerun of an episode when it first airs on TV. The only time you could see animated content on Disney Channel is weekdays from 2-3:30 PM with Ducktales, Big City Greens, and Gravity Falls reruns.

This wouldn’t help since the channel’s current target audience is at school. The worst thing for weekends is that they air their animated content only from 6 AM to 9 AM. For example, reruns of Milo Murphy’s Law returneda airing at 7 AM, in order to pave the way for it’s crossover with Phineas and Ferb in January 2019. But it’s still considered graveyard hours since some viewers don’t even get an opportunity to watch it, same goes for airings of Phineas and Ferb, Ducktales, Big City Greens, and Gravity Falls.

In addition to a decline in ratings (even their successful live-action content couldn’t get 1 or 2 million liked they used to), Disney Channel completely went downhill for overshadowing their live action content, less air time for animation even in graveyard hours, and becoming a channel for teenyboppers (mainly pre-teen to teen females) showing stuff about music, fashion, and sponsors for girl-related products, Disney Channel isn’t the image not even the late Walt Disney would imagine.

Even for the Walt Disney Company being a huge entertainment empire with their movies, theme parks, and merchandising, they honestly don’t give any light on the Disney Channel since they are part of a television division that get ignored by.

Factors

The guides provides longer paragraphs about factors surrounding downfall of Disney Channel for Imagining New Series (content), Sizeable Fanbase Buildup (popularity), Creating a Sustainable Franchise (marketing) and Improving Organization of Disney Channels Worldwide (international); except for Worldbuilding a Shared Universe and Getting rid of Toxic Fandoms, whose plots have nothing to do with the main topic.

Here, we brought all of it’s problems in form of shorter paragraphs that’s easier for newcomers to understand why Disney Channel has greatly degraded since Anne Sweeney became president in 2004.

Change in focus from classic Disney standard to Teenyboppers

The previously two eras of 1983–1997 and 1997–2002 during 80s and 90s were all reliable with the core Disney standard by featuring film and television content sourced from the studio while airing a few originals yearly, and while the 2002–2007 era mostly airs original and acquired programming, it has the core standard as well. The next two eras, however, now relies heavily on teenybopper social media culture with it’s programs gearing toward pre-teen girls and teenage girls. It was here that Disney Channel has pulled away from the characters that the network's parent company, the Walt Disney Company was based on: Mickey Mouse, Donald Duck and Goofy and thus some of Disney's most loyal fans have gone so far to say that the network is no longer really a Disney Channel. This would be excusable if it was called Teenybopper Channel, not Disney Channel.

Total overabundance of Sitcoms

Disney Channel’s first sitcom, That's So Raven, paves the way for ridiculously low-budget sitcoms by it's in-house subsidiary It's a Laugh Productions. But the origins of sitcoms can be traced back to first ever made-for-cable movie musical, The Cheetah Girls, which led to the creation of other music-themed original programming. Once High School Musical and Hannah Montana premiered in 2006, it was no surprise that music-themed programming deserve more than what animated series do. Back when Anne Sweeney became president of Disney–ABC Television Group in 2004, she brought a marketing strategy that makes the programs on Disney Channel geared mainly toward pre-teen girls and teenage girls. Sweeney had also said that the main goal of the programming on Disney Channel was not solely to entertain, but to also make money, officially stating that Disney Channel would be "the major profit driver for the (Walt Disney) Company." Given that decision, it was these music-themed programming and later sitcoms that served as Disney Channel’s main source of higher ratings and immense income.

Decline in ratings

As a premium channel during 1983–1997, Disney Channel reiles on subscription model as ratings formerly consisted of subscribers. After the channel began primarily operating as a commercial-free basic channel in 1997, it's now consisted of TV lovers who watches episodes on scheduled airtime for free, therefore gaining a huge clunk of viewers on every episode. During 2007-2014, the channel was extremely popular within teen audience due to success of music-themed programs, to point that in 2012, Disney Channel ended Nickelodeon's 17-year run as the highest-rated cable channel in the United States, placing its first ever win in total-day viewership among all cable networks as measured by ACNielsen. However, ratings begins to decrease, as people abandoned it in favour of online streaming sites, both legal and illegal. And to say about newly-launched Disney NOW has free episodes to everyone for no additional cost, this took a huge blow to the channel as ratings decreases dramatically. Decline in ratings was the main reason why animated series moved from Disney XD to Disney Channel, but newer episodes airing on Disney Channel is now exactly the same as episodes premiered on Disney XD before. The best example of why channel ruined series is Big City Greens. It’s very first episode completely failed to meet demands of typically one million viewers to ever continue, ending up being viewed by only hundred thousands. Unpopularity of recent animated series Wider promotions outside the channel, millions of people watching episodes for higher ratings and strong merchandise sales has made these animated series highly popular during the 2002-2007 era. Even when Disney Channel begun airing more live-action series than animated series, it still remains the same as the previous era. But for the next era, it wasn’t animated anymore. On February 15, 2014, Disney Channel revealed the future of it's animated programs; it was announced that Gravity Falls and Wander Over Yonder would move to Disney XD but will still air episodes on Disney Channel as part of "Disney XD on Disney Channel". As you see, Disney Channel shifted their animated series to their premium sister network, Disney XD, in an effort popularize its sister network even more and became home of all non-preschool animated series made by Disney itself. The move was a disaster, as they destroyed any of animated series’ chances of becoming suitable franchises and spawn merchandise due to terrible marketing and lower ratings Disney XD got. When it moves to Disney Channel, the series aren’t so popular anymore. Ignorance of Disney Channel by Disney itself During the golden age of Cable television, Disney Channel has long being acceptable as a flagship property of the Walt Disney Company, showing itself on main website, non-TV promotions and even at theme parks and movies. After Disney Channel shifted their animated series to Disney XD, the company begin ignoring pure originals made by DTVA, and the relationship between DTVA and the company itself has been worsened for years. After Disney debuted a new overlook for its main website in 2018 (December 2017 for UK version), All of Disney Channels’ websites among with series’ own pages, has shut down and downsized into nothing but basically a TV schedule overview. This was essentially the nail in the coffin for the channel. It is already hidden at official Disney website and its lower ratings due to ignorance made it even more invisible when it’s still operational. The only way to access it is to use the official Disney Channel app, the international version of Disney NOW. Unfortunately, there is little to no content regrading the app, making itself a joke for those who wanted to see the only website found in a app. Fortunately, you can still visit pre-2018 website to see your favourite series here at Wayback Machine. Strange situation of Disney Channels worldwide The first international operations arrive in 1995 when Disney Channel in the United Kingdom was launched. Today, the channel is currently available in most countries around the world in different languages under the same brand as US has. Today, it also share same problems as US has, but here it's far worse than US has. Read more on “Improving organization of Disney Channels worldwide” topic.

What to do?

Imagining new series

The current decade has most of Walt Disney Television Animation series being completely original, airing on Disney Channel, Disney XD and Disney Junior. It’s a shame that having far more originals than basing on individual film properties would make Disney Channel not being a true “Disney Channel” as the Company defines it today, and as such, distinguishes itself from Disney Animated Canon or Pixar. This needs to change in terms of yearly series that half of it would become based on properties from Disney films, comic books and even theme park attractions. If you are a writer or artist who is a fan of selected Disney films and series, then it’s Imagining New Series guide you’re looking for. Here you can write fanfictions or draw artworks for your new series with imagination from your favorite films and series. There can be in any setting or location throughout the Earth, or in any part of galaxy if you want.

Building up sizeable fanbases

By now, fanbases of 2010s Disney Channel shows are very small, compared to CN shows which already has a huge clunk of fanbase. It’s flagship series, Star vs. the forces of Evil, has a sizeable but small fanbase that didn’t even compete with a enormous large fanbase Steven Universe has. Here at SaveDisneyChannel, we’re collect newcomers who are already fans of certain shows but didn’t join the mainstream community at all. Newcomers would be informed that they could join certain series’ communities or more in this Sizeable Fanbase Buildup guide on how to join a fandom community on several sites. We’re provided links to several fandom communities of almost every show, including Reddit and Amino Apps. The more fans join in, the stronger a fandom is.

Creating a sustainable franchise

As mentioned earlier in “Unpopularity of recent animated series”, Disney XD has been seen as a death trap for all non-preschool animated series made by DTVA, and thus, these series are not allowed to become sustainable franchises because of declining ratings and broken merchandise. Now when Disney Channel finally rescues these series from Disney XD, they are still not allowed to become a sustainable which is a complete joke proving on how awful the management is doing now. If you are a fan of certain show who wanted merchandise and DVD release, then you better join SaveDisneyChannel to make some new extra material. In Creating a Sustainable Franchise guide, you can write books that are either children’s books or graphic novels, make both traditional and computer animated short films with involvement from other talented artists and writers, create rich-sourced comic books and design video games with involvement from other talented programmers. All this will expand the whole lore of a show further.

Worldbuilding a shared universe

For a long time through history, every single so-called “Disney franchise” property are all set in different communities from each other, but there are hopes for certain franchises merged together in one unified universe. On the TV side, there were several connections between movies all caused by shows. Notable connections include The Legend of Tarzan, Tarzan and Atlantis: The Lost Empire in one (and a planned crossover episode between Atlantis: The Lost Empire and Gargoyles), and Hercules, Aladdin, and Aladdin's sequels in another. Then there’s Disney Channel Animated Universe that pits Lilo & Stitch, Kim Possible, American Dragon: Jake Long, The Proud Family and Recess in one universe via crossover episodes from Lilo & Stitch: The Series. But after this, any Disney Channel/XD cartoons post-Lilo & Stitch now takes place in different communities from each other and there’s no plans whatever a cartoon might crossover with another. Now we really wanted a shared universe not only containing crossovers in modern day, but greatly expand the history with imagining series. If you have read Imagining new series and Creating a sustainable franchise, then the Worldbuilding a Shared Universe guide is your next focus. Here, new material would be put on the planned timeline of a constructed Dinseyverse that is akin to Marvel Cinematic Universe or any other cinematic universe. Make sure that your material are truly connected within Disneyverse timeline depending on how many easter eggs and continuity nods you have so far. The moderators will review every material to make sure there’s no continuity errors the creator had doing these. If continuity errors exists, then the creator will be informed to remove these and rewrite certain parts of the plot. This applies only to extra material made for existing show franchises. It will merge with Disney Channel Animated Universe, with all of aforementioned shows transferring to Disneyverse. As part of its move in becoming the real “Disney Channel”, said Disney animated multiverses and Pixar Universe may also be merged with expanding Disneyverse, and has the famous Pixar Theory being confirmed.

Getting rid of toxic fandoms

Toxic Fandom is a great problem in most popular fandoms. There are overeager and obnoxious fanboys and fangirls who typically ruins it for others. They do for exemple complain constantly, overthink everything, reject others' opinions, act authoritative and entitled, refuse to listen, never stop talking about it, feel threatened by people who don't like the shows just as much as they do, make inappropriate fan art, etc. Another type of fanboys/fangirls are the "nostalgiatards", who believe anything within the show besides the classics they grew up with is automatically garbage, worship the classics like they were perfect and refuse to even give the reboots shows a chance. On the Disney TV side, these fandoms aren’t so toxic. Regardless, Star vs. the Forces of Evil fandom can turn into one of worst fandoms once Season 4 premiered, but SaveDisneyChannel can prevent this from ever happening. This year, releases of recent tips from other sites shows how to stop toxic fandom, and shows how can you prevent toxic fandom in many ways, such as ignoring, block and report users that are particularly toxic if you see carefully. For more information about ending toxic fandom, read our Getting rid of Toxic Fandoms guide!

Improving organization of Disney Channels worldwide

SaveDisneyChannel will not only save Disney Channel US from declining ratings. There's dozen variants of Disney channels worldwide operated by international Disney companies and each one has different schedules and programming. Varying between pros and cons for each channel, this depends on different schedules and programming over time. For instance, Europeans got some series that premiered before it premieres in the United States as Big City Greens has done recently, while Indians sees a show running nonstop with its daily schedule being filled with episodes of same show. However, most international channels aren't great anymore; it's operation in the EMEA and Asia regions has now the worst nightmare than the Americas region. There's no promotions outside of channels, most of series has pulled away from streaming services and it's websites has shut down and replaced with a simplified eyesore website that only acts Disney movies, Pixar, Marvel Studios and Star Wars as core brands of the whole company. Only Disney Junior, Marvel/Star Wars and Disney Animated Canon series can still be seen throughout the new website, and Disney fans would never see recent purely originals ever again as of 2018. SaveDisneyChannel will restore these to its former glory of the 00s, and as phenomenon grows, you're tasked on how to do while living outside the United States in our Improving Organization of Disney Channels Worldwide guide. If you call and mail local channel managers, and say something about season premieres, demanding your favourite series to get onto streaming services instantly, and best of all promoting purely originals across the Internet, it's one little step on saving Disney channels worldwide.

The RMMC plan

Once it reaches ten of thousands of supporters, SaveDisneyChannel will give them the opportunity to contact management at Disney-ABC Television Group about approving the Revive Mickey Mouse Channel (RMMC) plan in form of phone calls or emails. “Mickey Mouse Channel” refers to period where Mickey Mouse was the mascot of Disney Channel from 1983 launch up until it’s removal in 2006, as SaveDisneyChannel wanted him to become mascot again. Once it's approved by executives, it will spark a huge restructuring effort on Disney Channels Worldwide (Disney Channel’s parent company), simpler to Walt Disney Animation Studios being restructured after Disney acquired Pixar back in 2006. Here are the opinions that Disney Channel fans wants in general to be inserted into Disney Channels Worldwide:



Submitted October 29, 2018 at 02:15AM by Eric4e https://ift.tt/2Q3TNll

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